Tech Positioning & GTM Expert
I help B2B tech companies with complex sales cycles and high-stakes milestones win the deal and the round.
17 products 0→market | $500M+ raised | 3 exits | 2 unicorns
In June 2017, I made a deliberate move from NYC to Tel Aviv. I did for myself what I do for tech companies - mapped the environment I needed, identified the opportunity, and moved fast toward it. Professionally and personally, it turned out to be the best GTM decision I ever made.
I started my practice in the US in 2012. Fourteen years later, the work is still hands-on: positioning and GTM for B2B tech companies across defense + aerospace, deep tech, AI, cybersecurity, and SaaS - all selling into large organizations.
Before consulting, my product marketing roles put me inside tech companies - embedded with product, sales, customer success, and leadership. That's where I learned what makes positioning hold: the story has to be true to the product, and every team has to tell the same one. My work aligns product, sales, and leadership around one narrative and the same outcomes.
A story only wins when the product behind it is built for the market and the specific buyer's needs. This is why my work starts with the product and the market, and the narrative comes second.
Markets move faster than they used to - AI, new competition, shifting buyer behavior. I recommend every company revisit its positioning twice a year, if not every quarter.
When every leader and every rep pitches the company differently, deals slow down. One narrative, repeated everywhere, is what makes a company's story stick.
17 products 0→market | $500M+ raised | 3 exits | 2 unicorns
Fourteen years of positioning and GTM work with B2B tech companies selling into enterprises, governments, and primes. Workshops for accelerator cohorts since 2020, including Microsoft for Startups, Google for Startups, WellTech Ventures, TechForGood, and the IAI-Starburst accelerators: Innosphere, ASTRA, and INNOVET.
The fastest way to work together is the free deck review. For everything else - partnerships, accelerator programs, speaking, or a tech company you have in mind - use the form below, or connect with me on LinkedIn, where I share much of what I learn.
I post guides, industry analyses, and tactical checklists about GTM narratives and technology positioning.
Before your next big moment, run three checks: does your positioning still hold, does every stakeholder tell the same narrative, and will your audience remember what you want them to remember. The free review covers all three. Submit your deck - I'll send back the top 3 changes I'd make, within 3 business days.