Positioning, GTM strategy, and pitch narratives for complex B2B sales.
Free review by email - the top 3 changes I'd make, within 3 business days.
17 products 0→market | $500M+ raised | 3 exits | 2 unicorns
I help B2B tech companies with complex sales cycles and high-stakes milestones win the deal and the round. My work starts with two questions. Does the product fit the market - the right market, the right ICP, solving a real need better than anyone else can? And does the story fit the room - a sales narrative for buyers, a fundraising narrative for investors? Most positioning consultants only work on the second question. I work on both, so there's resonance between the product and its market - and between the seller and the buyer.
The right market, the right ICP, solving a real need better than anyone else can.
A sales narrative for buyers, a fundraising narrative for investors.
You have a big milestone ahead: adding more customers like your best ones, scaling the sales motion, expanding into new markets and regions, or raising the next round. The product is proven - you have real customer wins. Interest is there, and conversion should be stronger.
You're a VP Marketing, CMO, or product marketing leader at a company that needs a stronger story - or you're the first marketing hire, building with no positioning foundation under you. The sales deck shows features; it misses the narrative that proves your differentiated value in today's market. Every leader and every team tells the story a little differently. I build the positioning foundation and the one narrative everyone tells - so you deliver results from day one.
Both groups come to me from the same industries: defense + aerospace, deep tech, AI, cybersecurity, and SaaS - all selling into large organizations.
Most people who reach out have something important coming up - a key deal, a new market, a conference, a raise. The product is strong. The story feels almost right. Before the big moment, three things are worth checking: the positioning of your product, one narrative every stakeholder tells the same way, and the key takeaways you want your audience to remember. Sometimes the review confirms your story is ready, and you walk in with full confidence. Sometimes the review shows the three changes that win the room.
Tailored structures designed to build solid strategic foundations first, then translate them to winning narratives.
Submit your pitch deck. I'll send back the top 3 changes I'd make - within 3 business days, no charge, no call needed. This is how every engagement starts.
One focused 90-minute working session. You choose the focus: a GTM workshop covers your ICP, channels, sales narrative, and how deals move. A pitch workshop covers the pitch itself - sales pitch or investor pitch.
A structured audit of whether your positioning still fits your market and product, with the three changes that matter most and a working debrief. Deeper than the review, lighter than a sprint.
Both questions answered end to end: market and ICP validation through to the sales and fundraising narratives and the GTM roadmap.
After a sprint, we keep building together in 3-month cycles, with KPIs agreed upfront and reviewed at the end of each cycle. Positioning is part of the work: as the market, buyer behavior, and customer usage change, we adjust the positioning with them.
Positioning and pitching workshops.
17 products 0→market | $500M+ raised | 3 exits | 2 unicorns
Fourteen years of hands-on positioning and GTM work with B2B tech companies across defense + aerospace, deep tech, AI, cybersecurity, and SaaS - all selling into large organizations.
Positioning and pitching workshops for accelerator cohorts since 2020, including Microsoft for Startups, Google for Startups, WellTech Ventures, TechForGood, and the IAI-Starburst accelerators: Innosphere, ASTRA, and INNOVET.
"Our technology was complex, and investors struggled to see the business case. We reworked our narrative to prove our 'Why Now' and market fit. It completely changed the room, and we secured our full funding target with multiple interested investors."
Free, async, within 3 business days. That's how every engagement starts.